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Strategies.com - Updated Web Site Design for Business Professionals
6/20/2007
For Immediate Release
St. Johnsbury, VT - Cambium Group, a leading web site design firm based in St. Johnsbury, Vermont specializing in innovative web site designs and content management systems launched a new e-commerce web site for Strategies Publishing Group, Inc.
The newly designed web site with intuitive navigation, www.strategies.com offers new exclusive web content, a reformatted online archive for easier topic research, a discussion forum – moderated by Certified Strategies Coaches, instant “click-n-pay” access to online seminars and an improved online store.
Since 1994, Strategies has worked side-by-side with business owners and their teams to actively create stories that speak of success, balance and prosperity with a happy work environment and excited customers. Their passion lies in fueling knowledge and understanding of new ways to conduct business through a richly intertwined support network of seminar events, on-site/phone coaching services, online training and a critically-acclaimed monthly publication.
Cambium designed Strategies previous web site in 2004 and worked with their team this year to bring even more value to Strategy customers. Key features of the dynamic web site include Cambium's E-Commerce System combining the power of Cambium's Content Management System (CAMAS) with a full-featured store/order management module. Strategies has the ability to distribute their product lines (books, CD ROMS, videos, and the Strategies magazine) throughout the web site, and directly control store attributes including product prices, inventory stock levels, and shipping costs. Strategies is also taking advantage of cross-sell and up-sell opportunities by placing promotional spotlights throughout the site.
Cambium's Event Registration System allows Strategies to manage all aspects of their seminar registrations including number of seats offered, seats available, wait lists, registration confirmations, event reminders and payment processing. And, to round-out the new web site design, Strategies offers exclusive content to their online members and magazine subscribers with a "Subscribers'-Only" section. This password-protected area provides online subscribers with access to over 10 years of magazine archives, hot topics and industry news, downloadable business tools and calculators plus other valuable subscriber-only benefits.
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About Strategies Publishing Group, Inc.
Strategies was founded by Neil Ducoff, one of the most respected minds in business education for more than 30 years. Throughout their initial history, Strategies entrenched its expertise in the professional salon, spa, hotel resort and medical spa industries, delivering Fortune 500 business systems to a core group of service industries where there was—and still is—a rich demand for progressive business training and consulting.
About Cambium Group, LLC
The Cambium Group specializes in innovative web site design, content management, e-commerce systems, internet marketing, virtual tours and print design. Cambium's proprietary content management system (CAMAS) is an easy-to-use set of tools engineered to manage your entire web channel. CAMAS utilizes a familiar MSWord-like interface that allows you to update your company's web site on your own by adding photos, editing/formatting text, and coordinating the appearance of informative items such as news or events. It's affordable, and in most cases, is much less expensive than hiring a "web master" or web design firm to make ongoing changes. Cambium’s clientele includes web site designs for many businesses and credit unions located throughout Vermont and the United States.
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