Tuesday, January 15, 2008 Cambium Group launches Synergent's, New England's foremost credit union solutions provider, web site with a design that provides a uniquely powerful interactive experience for their members and web site content management for Synergent. Cambium Group, a leading website development firm specializing in innovative web site designs and content management systems announced the launch of a new web site for Synergent in Portland, Maine. Synergent is one of New England's foremost credit union solutions providers offering their members the latest innovations in credit union technology, marketing campaigns, and overall business efficiency. They have been providing these services since 1971 and have over 200 credit unions in New England and upstate New York.
Cambium Group collaborated with Jeff Gray, Senior Vice President Print & Creative Services, and Debra Trautman, Marketing Manager, of Synergent on a web design that is a uniquely powerful interactive customer experience. "The Cambium Group has helped Synergent build a foundation for growth through its enhanced website. Cambium not only understands the challenges credit unions have with the web channel but also understands the organizations that serve credit unions. Their staff created the Synergent site from a detailed project scope to a feature-rich, interactive backend for our staff to customize and pivot as our business changes and grows. They have answered our questions and added functionality as we needed to better serve our users," commented Debra Trautman.
Objectives for the site included adding an E-Commerce marketing store that allows credit unions to order marketing materials such as posters, brochures, and signage with ease and convenience. A company dedicated to providing real time solutions, they even chose to have an exclusive member's only portal to access announcements, technology updates, secure card forms submissions and discussion forums. In addition to the convenient online tools and simplified navigation for their clients, Synergent can efficiently manage and update their site at any time using Cambium's user-friendly content management system.
"Our experience working with the team at Synergent has really helped Cambium Group understand the technology, marketing and creative needs of credit unions," commented Shari Chouinard, Cambium's Vice President of Marketing. "Through Synergent's feedback and the use of Cambium's content management system, we've made enhancements that will benefit all of our credit union clients. We're excited about our continuing work with Synergent which will allow each of our companies to provide better service and value to credit unions across the country."
Visitors may find Synergent on the web at www.synergentcorp.com.
About Cambium Group
The Cambium Group specializes in innovative web site design, content management, e-commerce systems, internet marketing, virtual tours and print design. Cambium's proprietary content management system (CAMAS) is an easy-to-use set of tools engineered to manage your entire web channel. CAMAS utilizes a familiar MSWord-like interface that allows you to update your company's web site on your own by adding photos, editing/formatting text, and coordinating the appearance of informative items such as news or events. It's affordable, and in most cases, is much less expensive than hiring a "web master" or web design firm to make ongoing changes. Cambium's clientele includes web site designs for many businesses and credit unions located throughout the United States.
Recent website launches include Maine Credit Union League (www.mainecul.org), Bellwether Community Credit Union (www.bccu.org), AltaOne Federal Credit Union(www.altaone.org) and Sandia Laboratory Federal Credit Union (www.slfcu.org).
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