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Search Engine MarketingYou have a web site, but are you getting enough visitors?
Cambium's search engine marketing services offer the professional assistance needed to drive visitors to your web site. We provide the tools to benchmark and monitor web site traffic to measure the effectiveness of your online marketing objectives.
Meta Tag Manager
Cambium provides the ability to control page titles, descriptions and meta tags for each individual page on your web site. Unique titles and meta tags allow you to optimize different sections of your site for different keywords and phrases, and also helps search engines direct traffic to specific pages on your site.
Search Engine Optimization and Placement
We research the best keywords for your web site and integrate these phrases into the site design to ensure the best search engine placement. We manually submit your site to all of the leading, free search engines and write professional search engine listings.
Links and Directory Listings
We conduct online research of web sites and directories that are related to your web business. If appropriate we make requests for a free or reciprocal link (depending on the site). We provide a report of requested and reciprocated links.
Online Advertising
We develop an online advertising plan that includes a paid inclusion program. We research and make recommendations for paid search listings, pay-per-click keyword campaigns, sponsorships and banner ads. Our customized online advertising plan includes recommended terms and bids based on your online advertising budget.
Monthly Site Ranking Reports
This monthly report provides rankings for search words or search phrases with each of the major search engines. Each month, a comparison of the previous month's rankings is also reported.
Competitive Analysis for Ranking Improvements
The top ranking web sites for each search phrase are analyzed for their use of the search words. A report is provided for each search phrase that compares the top ranking use of the words, versus your sites use of the words. Suggestions for improvement are provided.
Web traffic analysis
Cambium recommends Google Analytics and Urchin software to accurately determine trends in your visitors' behavior patterns. You have direct access to the easy-to-use Google Analytics software where you can generate graphs, reports, and comparisons based on numerous filtering criteria.
Capture important statistics easily such as the number of unique visitors to your site, what pages they viewed, how they found the site, which browsers your customers are using, and when the most people are visiting your site.
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