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Solutions

Solutions » Web Site Reporting

Web Site Reporting

We use and recommend Urchin and Google Analytics - the world's most popular and effective web analytics software applications.

Google Analytics
Google Analytics is free and easy to use.  With Google's visually-enhanced reports, you can easily understand how visitors interact with your website and set conversion goals to identify possible navigational bottlenecks.  The importance of keywords and their profitability is reported across search engines and your marketing campaigns.

Google Analytics is also integrated with AdWords, providing timesaving analytics to track your AdWord campaigns, as well as your other marketing campaigns

Urchin
Urchin, the industry leading web analytics software, is used by millions of web sites worldwide. It analyzes traffic for all of your websites and provides accurate and easy-to-understand reports on your visitors - where they come from, how they use your site, what converts them into customers, and much more. Urchin is essential for your online business.

Using Urchin is easy. The reporting interface is intuitive and extremely powerful. You can change date ranges or add filters, export reports and graphics to any MSOffice application.
  • Best Interface: Urchin's award-winning multilingual interface is intuitive and fun to use. Each report incorporates clear explanations, in your language, of each metric, calculation, and assumption.
  • Business Ready Graphics: You won't waste time trying to create the right graphics. Urchin creates them for you - and they're portable. Simply paste Urchin's stunning 3-D graphics into your presentations and reports.
  • Tailor the Data: Report side filtering on the fly--set a filter and Urchin's reports update instantly.
  • Easy Export: Directly export Urchin's data to MSWord, MSExcel, and other applications. 
E-Commerce Tracking 
Both Google Analytics and Urchin's E-commerce module give you advanced shopping cart analysis on your e-commerce site. One can analyze transactions and revenue by product and by quantity, see revenue by referrals, search terms and domains and locate your consumers by country, state, and city.

Cambium's Custom Tracking and Statistics
Add more value to your web site Administrative System by providing robust tracking and measurement tools to evaluate your web site's performance in key areas of functionality such as the number of forms submitted, number of contacts initiated from the web site, number of emails sent to others, specific pages printed and more.

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Cambium Group, LLC
1194 Main Street, Suite 102    St. Johnsbury, Vermont, USA 05819
Tel: 802.745.1191    Fax: 802.745.1193